Gold psychology

Positive:

• Wealth
• Success
• Luxury
• Prosperity and ambition
• Divine
• Generosity
• Success
• Sun

Negative:

• Materialism
• Power
• Masculinity
• Ambition (as pride)

Most of the different meanings behind the psychology of gold are due to its role in history.

At first, it was used because of its malleability, and this characteristic, with its flashy look, helped raise its importance. From Egyptians to Incas everyone used gold and silver to create items.

In Egypt, a lot of decoration used gold, even the pharaon’s jelwery.

Instead, Greeks used to represent statues of gods made of gold or wearing golden armor and weapons, for example, Athenas (one of the children of Zeus) was represented with a golden helmet.

When we reach the time of ancient Rome, its uses were primarily twofold: representing power and money. In fact, generals and emperors used golden accessories like armor as status symbols. The other use is instead the creation of gold and silver money to make business.

Then, in the Middle Ages, gold was established as a material for crowns, religious construction, and decorations too. Until the movement of Rococo, where this material was largely used for the creation of highly complex decorations,.

Different religions have used gold as a representation of deities since ancient times.

For example, Christianity uses gold in most of its representations of holiness. Usually used to create a halo of the saint or other aspects of the deity.

Instead, in Hinduism, gold is a symbol of spiritual perfection and enlightenment. For this reason, usually in ceremonies such as weddings, people use gold jewelry. In Hindu mythology, this color is often associated with Lord Vishnu and his avatars.

However, in Chinese culture, this hue is used as a representation of good luck. In fact, usually during the New Year celebration, the house has golden decorations. Moreover, ancient Chinese medicine used this mineral to cure disease and thought it to have transformative capabilities.

To conclude, usually gold is the symbol of the sun as a result of his “divine” nature and his flashy appearance.

Although holy, this material is also a symbol of success and power.Through history, gold was the main monetary material, and that affected his symbolism. Even in these days, the presence of gold in the economy affects the value we give to this material, making it the perfect representation of power and luxury.

As we already said, the high rarity of this material is the main reason why it became the symbol of power through the creation of the golden armor of generals in the Roman Empire or the gold crown for kings during history.

The connection with money is the main reason because it is connected with success. On the other hand, excessive use of gold can be perceived as a cocky attitude. In addiction, the connection with colors like yellow and orange (we already talked about them in the section called color psychology) makes this material flashy and overused.

In the end, the gold color has different meanings and different aspects that deeply influence their appearance, from the regality like purple to the luxury like black (I already talked about these colors in the same section as before), and gold has connections with different meanings, making it one of the most complex colors discussed until now in our Skollmunity.