Color psychology:green

Positive correlation:

• Calm
• Natural
• Optimism
• Fertility
• Creativity

Negative correlation:

• Envy
• Sickness
• Greed

The color green is a short-wavelength hue, in color psychology, tints with a short wavelength are considered relazing or cool hues.The chilly tones like blue (we talked about this color here) or green impact our stress level and creativity.In fact, studies show that rooms painted with these hues can increase the creativity of the people who work inside them.

The effect of relaxation is strengthened by the connection between green and nature. We aready talkd about this correaltion in the last article about the use of secondary color on superhero costumes (click here to read it).

The ancient cultures connected the idea of nature with the idea of fertility.This correlation caused green to become a symbol of those aspects too.

Even the most cheerful color hide his own dark side. Althought studies shows that a green enviroment is associated with a positive thinking, the darkest hues are generally symbols of negative attitudes. Greed and envy hide in the darkest tint of green. Even disgust for the correlation with vegetables like broccoli. In the film “Inside out” the character that represent disgust is green. In addition green is saw as a factor of sickness.

Actors sometimes view the color green as unfortunate since the French playwright and actor Molière died while wearing a green costume. 

Even so, there may have been a valid reason to look green darkly in Victorian times due to the usage of arsenic in popular green fabrics and wallpaper, which resulted in several unhappy deaths.

So the connection between green and bad luck have a really long story.